SharksTracker.com is one of our key data projects. We analyze daily transactions from 10,000 hedge funds, ETFs, and 100,000 insiders who collectively manage $50 trillion in capital. Our data is highly valuable and specifically tailored for investment decision-making.
In the past two weeks, one of our services exceeded 2 million views!
Should we be excited? On one hand, yes. But on the other, we can only answer that question responsibly and honestly by looking deeper into the details.
Building a data monetization platform may sound simple in theory, but working with private users (B2C) introduces a new layer of complexity. Getting users to visit the site and keeping their attention is a significant challenge.
We don’t view these numbers as a success in themselves. So, what has driven this surge in attention?
Data
We have unique data—information that, to our knowledge, no one else in the world possesses. While we haven’t yet fully optimized how we present it, staying ahead of us remains a significant challenge. Our service is still in its early stages, and there's plenty of work ahead.
Content
We write about our data and believe that text is a highly accessible form for presenting it. Every week, we publish dozens of articles and around 2,000 tweets. Our content focuses on current market trends and topics that matter to market participants. Both content creation and topic selection are managed by our recommendation engine, specifically built for this purpose.
Social Media
We mainly use Twitter, which gives us over 200,000 impressions per month, significant engagement, and a growing follower base. We have experimented with other channels, such as LinkedIn, where results were comparable, but due to limited resources, we have paused activities on that platform. As with content creation, posting to social media is automated and managed by algorithms.
SEO
Our SEO efforts are still minimal, and we’re aware that there are significant gaps we need to address.
Email marketing
We are not currently focusing on email campaigns for our users.
Platform
Our platform operates entirely in the cloud, leveraging efficient, serverless services on GCP alongside OpenAI. This setup enables us to handle high traffic with ease while maintaining optimal performance. The system is fully scalable, supporting both web and AI environments, all while keeping operational costs minimal.
Future opportunities
We have numerous untapped opportunities and ideas that will only realize their full potential once implemented. When that happens, we anticipate reaching 50 million monthly views and building a large, engaged user base. Hopefully, our next update will come when we've achieved that milestone!
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Author: Mariusz Jażdżyk
